Attitudes to outdoor swimming survey 2021

Help shape the future of outdoor swimming and earn yourself a chance to win a swimming-related prize

Each year, Outdoor Swimmer magazine carries out a survey of attitudes to outdoor swimming. We want to know how it makes you feel, why do you do it and how it impacts your life. We use your anonymised data as follows:

- To inform future content choices for Outdoor Swimmer magazine
- To share with policy makers to show them the importance of access to safe, clean water
- To share with relevant national governing bodies to help them improve their support of outdoor swimming
- To share with suppliers to help them improve the products and services they offer outdoor swimmers
- To produce our annual Trends in Outdoor Swimming report

Your answers make a difference. The more people who respond, the better we can demonstrate the importance of tackling issues that swimmers care about. This survey should take you about 15 minutes to complete and we appreciate that is a big ask. As a thank you for taking part, at the end of the survey you will find a link for a free PDF download of our first Trends in Outdoor Swimming report, published in February 2021. In addition, there is the opportunity at the end of the survey to enter into a free prize draw for a chance to win one of our many prizes.


The prizes

  • A £200 zoggs.com voucher
  • Two entries into Henley Mile at the Outdoor Swimmer Henley Swim Festival on 10 July 2022
  • A Swim Secure Citrus 28L Dry Bag plus pink waterproof bum bag, multi-use waterproof bag and vacuum flask (worth £86)
  • Free entry to next year's Wild Dart Swim and Aquathlon from Wild Running
  • One free entry to a 2022 Dock2Dock swim (from Love Open Water)
  • One free entry to the 2022 MK1K event (from Love Open Water)
  • One of two Restube Active water safety devices
  • One of six premium subscriptions to Her Spirit plus a swim cap, each worth £50
  • A free entry to BEST FEST (travel and accommodation need to be purchased separately)
  • A £100 voucher from Zone 3
  • One Champion Support Membership to Swim England (includes monthly prize draws and exclusive access to expert webinars)
  • One of two free entries to a Swim Ireland 2022 Open Water Event of your choice for you and a friend
  • One of two free passes to a Swim Ireland 2022 Open Water Programme of your choice
  • A free one-year subscription to Outdoor Swimmer (or one to give away as a gift if you already subscribe)
  • A Swim Wild & Free hoodie from Outdoor Swimmer

Closing date: 15 November 2021



Thank you to our partners and collaborators

We are grateful to the following organisations for their help in supporting and promoting this survey: Swim England, STA, Beyond Swim, WaterAid, Swim Ireland, Swim Wales, NOWCA, RLSS, London Marathon Events, Her Spirit.

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