Outdoor Swimmer offers brands and events a 360-degree communications package to ensure exposure and interaction at multiple touch points. At the heart of the brand is the well-established monthly magazine. Outdoor Swimmer is a strong and trusted brand in the outdoor swimming market space, both in the UK and around the world. After a brief spell of publishing in digital only format due to the pandemic, we are now back in print with a bumper September 2020 issue.

Media pack

Download our full media pack to review reach and multiple opportunities for you to promote your brands with examples of successful campaigns.

Download Media Pack

Outdoor Swimmer influences purchases

Here is a snapshot of key take outs and insights from our recent subscriber survey in February 2020, just before lockdown:

96% of subscribers have made a purchase of a product because it was featured in Outdoor Swimmer (10% regularly do)
80% say that Outdoor Swimmer prompts them to take action
77.1% of subscribers attend events featured/advertised in the magazine
18.4% haven’t attended events in the magazine yet but will
19% have booked a holiday that they saw featured and 41% plan to

Stats and facts in the current climate

These unprecedented times have resulted in a huge increase in engagement from swimmers visiting all channels looking for advice and inspiration. The stats in the media kit are now under-represented as we experience up to four times the normal website traffic per week and a surge in newsletter sign ups and social media following.