Outdoor Swimmer offers brands and events a 360-degree communications package to ensure exposure and interaction at multiple touch points. At the heart of the brand is the well-established monthly magazine. Outdoor Swimmer is a strong and trusted brand in the outdoor swimming market space, both in the UK and around the world. After a brief spell of publishing in digital only format due to the pandemic, we are now back in print with a bumper September 2020 issue.
Download our full media pack to review reach and multiple opportunities for you to promote your brands with examples of successful campaigns.
Outdoor Swimmer influences purchases
Here is a snapshot of key take outs and insights from our recent subscriber survey in February 2020, just before lockdown:
- 96% of subscribers have made a purchase of a product because it was featured in Outdoor Swimmer (10% regularly do)
- 80% say that Outdoor Swimmer prompts them to take action
- 77.1% of subscribers attend events featured/advertised in the magazine
- 18.4% haven’t attended events in the magazine yet but will
- 19% have booked a holiday that they saw featured and 41% plan to
Stats and facts in the current climate
These unprecedented times have resulted in a huge increase in engagement from swimmers visiting all channels looking for advice and inspiration. The stats in the media kit are now under-represented as we experience up to four times the normal website traffic per week and a surge in newsletter sign ups and social media following.