Outdoor Swimmer is the go-to media brand for exposure to an outdoor swimming audience

Outdoor Swimmer offers brands and events a 360-degree communications package to ensure exposure and interaction at multiple touch points. At the heart of the brand is the well-established monthly magazine. Outdoor Swimmer is a strong and trusted brand in the outdoor swimming market space, both in the UK and around the world. After a brief spell of publishing in digital only format due to the pandemic, we are now back in print with a bumper September 2020 issue.

Media Pack3

Media pack

Download our full media pack to review reach and multiple opportunities for you to promote your brands with examples of successful campaigns.

Media Pack Cover

Outdoor Swimmer influences purchases

Here is a snapshot of key take outs and insights from our recent subscriber survey in February 2020, just before lockdown:

  • 96% of subscribers have made a purchase of a product because it was featured in Outdoor Swimmer (10% regularly do)
  • 80% say that Outdoor Swimmer prompts them to take action
  • 77.1% of subscribers attend events featured/advertised in the magazine
  • 18.4% haven’t attended events in the magazine yet but will
  • 19% have booked a holiday that they saw featured and 41% plan to

Stats and facts in the current climate

These unprecedented times have resulted in a huge increase in engagement from swimmers visiting all channels looking for advice and inspiration. The stats in the media kit are now under-represented as we experience up to four times the normal website traffic per week and a surge in newsletter sign ups and social media following.

Stats Infographic

Find out more

To discuss your marketing requirements please contact Joanne Jones

Email: joanne@outdoorswimmer.com

Phone: 07545 387979

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