Continuing their mission to inspire a love of the sea, Finisterre has this week launched the Seasuit Project with a ‘buy one, gift one’ initiative. The full coverage Seasuit and Hijab are made from recycled sea waste, inspired by a pioneering surf trip to Iran and designed by women, for women, to share their love of water and provide greater access to the sea.
Each product purchased will coincide with a product donation to (and by) the Finisterre Foundation, with donated products sent to successful applicants and charity partners to allow new communities to begin their own relationship with water.
Charity partners so far include non-profit organisations such as Reclaim The Sea, which aims to support people with ocean trauma and to reimagine the ocean as a safe space for everyone. The first project to benefit from donated suits is a swim and surf course for female refugees in Devon, using blue health as a means to promote healing and mental wellbeing.
The project has been a decade in the making, with life-long surfer and marine social scientist, Finisterre Ambassador Easkey Britton conceiving the idea during a surf trip to Iran. She was the first person to surf in Baluchistan, an area that she’d later return to as a surf teacher and gender role model where she found herself in full wetsuit, boardshorts, rash vest and hijab, to ensure her head was covered.
Although she had found waves, and plenty of interest from local women, Easkey realised that if surfing were ever to take off for the women in conservative countries, one of the main barriers to participation was having the right clothing to enable them to access the sea, whilst still wearing culturally appropriate gear.
Having worked with both local and global communities to create and test the first prototypes, thanks to the Finisterre Foundation the Seasuit is now in full production, ready for launch this month. Originally a surfwear solution, the project has evolved into something that can help many kinds of women, with various needs, to access the water.
Easkey commented: “From day one, this has been about a collaboration between women, to take what they love to do – surfing – and make it easier for more women to do.”
Applications for Seasuit donations are open via the Finisterre website.