Event Guide 2026
Be part of our popular Event Guide supplement
Our annual Events Supplement is the planner, pinboard and dream fuel swimmers return to again and again as they map out their year. From first-time open water challenges to bucket-list races and festivals, it brings the full calendar of events into one trusted, inspiring place. Swimmers use it to set goals, choose new adventures, and build training plans around dates that matter to them, which means listings are not skimmed and forgotten but actively studied, saved and shared.
For event organisers and brands, this makes the supplement a powerful showcase. Your listing sits at the moment of decision, when swimmers are motivated, focused and ready to commit. If you want to reach swimmers who are planning, dreaming and booking their next challenge, the Events Supplement is where those decisions begin.
This year’s guide will be included as an insert in the April issue of the magazine, shared as a free download in our email newsletter and available on the Outdoor Swimmer website. The estimated readership is 20,000 to 40,000 and we know readers keep and refer back to the guide multiple times as they seek out new events.
Reach and ROI
You can expect the following exposure:
- Magazine reach – 10k
- Solus email – 35k
- Social media – 64k
- Website – 75k visits per month
Your options
The Event Guide has a full range of advertising and advertorial options, and is ideal for bringing your brand to the front of swimmers’ minds while they are planning their swimming year. Rates as follows:
- Quarter page*: £250
- Half page*: £450
- Full page (display ad or featured event advertorial): £650
- Competition (including full page and additional newsletter promotion): £850
*Option to have designed by us. Please provide; 50-100 words, image/s and URL or QR code. Half page allows a larger image or two.
(all costs exclude VAT)
Event listings
The Event Guide includes a comprehensive UK listing along with a selection of international event listings for 2026. In addition, events are listed online, with event listings the most visited section of our website. Listings are free (name of event and date) – please contact stuart@outdoorswimmer.com if you have an event you would like included.
If you’d like additional promotion for your event or series in the Guide or on our website, please ask Stuart about featured event options.
Timings
Confirm interest with Stuart@outdoorswimmer.com by 6 March 2026.
Artwork and assets required by 13 March 2026.
