Sports brand HEAD acquires Zoggs

HEAD swimming and Zoggs will be merged into a combined Swimming Business Unit

Zoggs Head

Leading global Sporting Goods Group HEAD has announced its acquisition of swim brand Zoggs.

HEAD swimming and Zoggs will be merged into a combined Swimming Business Unit led by the current Zoggs CEO Mark Hammersley.

"The acquisition by HEAD is the opportunity for Zoggs to realise the potential that we have been developing for many years and a move to a wider international presence with our unique brand positioning," said Hammersley.

The medium term view for HEAD is "to further strengthen the Zoggs brand via an extended product portfolio and expanding distribution globally by leveraging HEAD’s worldwide distribution network. "

The merger will allow Zoggs access to welded race suits, open water neoprene wetsuits, liquid silicone goggle ranges and a number of swim training accessories

Swim Schools International, owned by MARES' sister company SSI will also become available for Zoggs Aquatic and Leisure centres worldwide.

Gerald Skrobanek, HEAD's Chief Operating Officer said: "We are excited about this opportunity; combining Zoggs and HEAD with their market leading technologies is the start of a new era for Zoggs."

01 Cover July

Issue 40 July 2020

  • Wild swimming in central England - our favourite spots
  • Mind the gap - socially distanced coaching
  • Racism in swimming
  • A history of other Olympic games disrupted by world events
  • Tried & tested - kit reviews of wetsuits, shoes and more!

Swim Wild and Free

Sign up to our newsletter and receive a free five-part series on the fundamentals of freestyle by Olympic silver medallist Keri-anne Payne.