October – Winter Swim Supplement
Help our readers on their winter swimming journeys
A blend of editorial around taking your training indoors and what you might need to prepare for the season ahead. This supplement will be part of our health and wellbeing issue which in the past has been popular with readers.
Our 2023 Swim Training Guide, published in October, gained more than 20,000 views online. It was also read by more than 5,000 print and digital subscribers.
We’re planning a new guide for October 2024 to coincide with when swimmers in the northern hemisphere are preparing for winter. For some, this means several months of cold water dipping. For others, it’s a return to the pool to work on fitness and swimming technique. This is the time of year when swimmers look for coaching advice and the kit and tools to help them make the most of winter training.
The Winter Swim Supplement is designed to be a pull-out-and-keep guide that readers will return to many times. It will contain training advice and plans along with a listing of swim coaches.
Opportunity for your brand
The training guide will have a limited number of advertising slots. If you have a product or service that supports swimmers with their training, we recommend reserving your slot now. Rates are as follows:
- Quarter page: £250
- Half page: £450
- Full page: £650
- Competition (including full page and additional newsletter promotion): £850
(all costs exclude VAT)
Coaches listings
Complementing the Winter Swim Guide, our online coaches listing is free for all relevant coaches – please contact stuart@outdoorswimmer.com if you would like to be included.
Our current listing is here: https://outdoorswimmer.com/listings/group/coaches/
Reach and ROI
You can expect the following exposure:
- Magazine readership – 13k
- Solus email – 37k
- Social media – 64k
- Website – 75k visits per month
Timings
Confirm interest with Stuart@outdoorswimmer.com by 30 August 2024.
Artwork and assets required by 6 September 2024.
