GEAR,  Product Reviews

Max’s Protein Bar

My usual experience with protein products is the taste ranges from chemically enhanced to just about palatable. It was therefore a pleasant surprise when I tried a sample of Max’s Protein Bar, white chocolate and raspberry flavour, and found it tasted as described, without any synthetic after tastes. The other two flavours – apple, oat & cinnamon and dark chocolate & cranberry – are equally good. 

Taste is important but not the full requirement for a product that’s pitched as both a healthy snack and a functional nutrition bar, so it was pleasing to find the ingredients are all natural and contain no artificial preservatives, colourings or flavours. The only bar with any added sugar is the white chocolate & raspberry, where it’s an ingredient in the chocolate.

As for functionality, it’s well established that consuming a mixture of protein and carbohydrates soon after exercise is beneficial to the recovery process. Protein drinks are useful because liquids are digested more easily but bars have convenience advantages. For example, if you go for a swim on your way home from work you might not want to carry a post-swim protein drink with you all day. Bars are also easier to take with you if you’re travelling. With 17g of whey protein, Max’s Protein Bars make a great post-swim snack.

We also liked the story behind the brand. Max cooked up and perfected the recipes in his kitchen with his brother and took a few to a market stall where they were surprised how popular the bars were. As a result, he decided to set up a company to produce them commercially. He no longer makes the bars in his kitchen but they are still produced in Britain. 

£29.85 for 15 bars

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I created Outdoor Swimmer in 2011 (initially as H2Open Magazine) as an outlet for my passion for swimming outdoors. I've been a swimmer and outdoor swimmer for as long as I remember. Swimming has made a huge difference to my life and I want to share its joys and benefits with as many people as possible. I am also the author of Swim Wild & Free: A Practical Guide to Swimming Outdoors 365 a Year and I provide one-to-one support to swimmers through Swim Mentoring.