Amaury Sport Organisation (ASO), owner of Le Tour de France and organiser of the Paris Marathon, have completed the purchase of London-based events company Human Race Events, organiser of mass participation cycling, triathlon and running events, as well as a number of open water swims.
A.S.O and Human Race began working together on the 2015 Tour de Yorkshire Ride, the public sportive that formed part of Le Tour de France Grand Depart legacy. Following this they have gone on to create L’Etape London by le Tour de France as well as working together on the Dragon Ride, which has also become part of the global L’Etape Series.
Yann Le Moenner, Managing Director of ASO: “The relations forged with Human Race through our initial joint projects as well as the impressive enthusiasm and efficiency with which they were undertaken convinced both sides of the possibility and benefits of pooling our skills. Thanks to this merger, we will be able to explore some fantastic possibilities, creating new events, inventing new formats and extending our passion for sport to the United Kingdom”.
Nick Rusling, CEO of Human Race: “We developed the business from nothing, twenty-six years ago, to now delivering 30 events alongside 22 colleagues and hundreds of incredible event crew and volunteers. Our passion for organising exceptional mass sport event experiences has seen 350,000 customers cross a finish line with us in that time. To be able to continue this journey alongside our new colleagues at A.S.O. is incredibly exciting as they are an exceptional business. Having worked closely with them already for two years, I am confident our beliefs and values are perfectly matched and the participants will be in for a treat with new and improved events in the future”.