Swimming challenge event, Marathon Swims – which is hosted annually at the London Aquatics Centre – has become part of the Swimathon Foundation’s family of swimming events as it seeks to scale up and expand in 2020.
The Swimathon Foundation is an independent UK charity which owns the annual national Swimathon and Open Water Swimathon Events and operates and funds the Community Grants Scheme to support local swimming participation initiatives and School Swimathon.
Chair of The Swimathon Foundation, Anthony Kendal OBE, said he sees “a great potential” in their collaboration with Marathon Swims.
“This event has proved to the industry that there is a huge potential for a premium, distance swimming experience and we are keen that The Swimathon Foundation plays a big role in developing the fundraising and swimming participation elements of this event further,” said Kendal.
Marathon Swims’ founder, Diccon Loy, of Participation Sport, will continue to oversee the expansion of Marathon Swims for The Swimathon Foundation.
“In its first three years we’ve taken this event from concept to sell-out, raising thousands of pounds for charity, doubling capacity and breaking records every year. We’re very excited to be working with The Swimathon Foundation. Their 30 years of fundraising and event development will help us to move swimming participation of events into the fast lane,” said Loy.
Marathon Swims 2020 will be held next November at the London Aquatics Centre on Queen Elizabeth Olympic Park and will see 1,000 participants take on their own marathon swimming challenge.