Italian flair will be coming to the Lake District this summer, as Arena take on a three-year sponsor deal with Chillswim, including title sponsorship of the Coniston End to End Swim.
Since its establishment in 2012, Chillswim has made a firm mark on the open water swimming community with its series of year-round swimming events and its promotion of long distance swimming. The company was founded by Colin Hill, who as well as being a seasoned open water swimmer himself also managed the London 2012 Olympic Games Marathon Swim and set up the Greats Swim series.
Debbie Poulson of Solo Sports Brands Ltd, the UK distributor of Arena, says: “We are delighted to continue our partnership with Chillswim. We look forward to supporting Colin’s passion for open water swimming and working with him and his team to develop the Chillswim events over the next three years.”
Chill Swim’s Colin Hill commented: “We are excited to have a continued partnership with arena, and welcome arena as title sponsor of our flagship linear long distance event in Coniston in September. arena have a fantastic range of swimwear and accessories which are essential for open water swimmers and our partnership is a reflection of the dedication on both parties to increase the reach of the best products and events out to the growing open water swimming market.”