Zoggs have launched a new open water swimwear range that has been inspired by how swimmers feel when they put on their swimsuit and aims to enhance the outdoor swimming experience with science and colour.
The sustainable range, which launches on 9th February, has been developed in partnership with the Her Spirit community and features new Ecofeel™ fabric, silver thermal lining and nine vibrant prints.
As well as being made from sustainable materials the thermal silver lining helps retain body heat 60% longer than conventional swimwear providing warmth around the core, which will be a benefit in all conditions but especially for winter skins dippers.
Designing swimwear is a challenge, the range of body shapes and swim style requirements can make the task complex, but Zoggs didn’t want to just create another swimwear range, they wanted to really understand and connect with outdoor swimmers.
They set out to create a durable suit that can accompany swimmers on their outdoor dips through to endurance open water swims. By working with Her Spirit, the design team were able to hear from a range of women. Some women who have swum across Channels, those that have swam all their life and those who were at the beginning of their swimming journey.
“Some of the key words that came out of the focus group were empowerment, resilience and passion,” says Designer Margot Lundgren. “The group told us they felt at one with nature, how swimming was about being part of a community and escapism. For them, entering the water is exciting and a happy place for them, this gave us the direction we needed for the project.”
AS with all Zoggs swimwear, this range features Ecofeel™ fabric, which is made from 100% recycled plastic waster (79% Recycled Micro Polyamide and 21% Elastane).
Also tried and tested by Zoggs ambassadors, here’s what they had to say:
“My cossie was mermazing – felt cosy to wear. I love the bold beautiful designs”
Cath Pendleton, Guinness World Record Holder for the Most Southerly Ice Swim
“My swimwear was super comfortable, there are some awesome patterns within the range. It was great to feel connected to the water and like-minded incredible women embracing their swim”
Keri-anne Payne, 2x open water world champion, and an Olympic silver medallist