We are family, get up everybody and swim!
Today we are launching an exciting new reader package programme to support the future of Outdoor Swimmer magazine and help keep us afloat. We are creating four new reader levels, inviting swimmers to join the Outdoor Swimmer Family and invest in our future.
Outdoor Swimmer is the only printed publication in the world for people who love swimming outside. We are a small, independent publisher powered by the passion of a dedicated team of swimmer journalists. Before the pandemic, a significant portion of our income came from advertising. Unfortunately, many of our commercial and charity partners have also been severely impacted by coronavirus and have had to cancel their advertising. In addition, we’ve also lost other sources of revenue such as retail sales in shops and at the many events we attend each year. At the same time, most of our costs (except for printing, paper and postage) have continued unchanged.
Our mission to bring inspiring content for outdoor swimmers created by outdoor swimmers remains unchanged and has never been more important. We report on ground-breaking swims, bring you swimming news from across the globe, and share beautiful locations, amazing challenges and training advice to help you live healthier and happier lives through outdoor swimming. “The current climate hasn’t been easy for anyone,” says Editor Jonathan Cowie. “It has meant that we have had to temporarily become a digital-only magazine. The new reader packages offer an opportunity to engage and enjoy our content in many different ways, as well a chance to become part of the wider Outdoor Swimmer community.”
Fan, Supporter, Patron and Super Patron
Depending on the level you sign up to, the new added-value monthly benefits include a monthly mini magazine, print and digital magazine, pre-sale tickets, exclusive offers, free ‘cool’ products or time with the team. All levels offer a special fabric swim badge to sew onto your swim kit. Joining the Outdoor Swimmer Family only takes a few minutes and will ensure we can continue supplying the fantastic, informative journalism that readers like you depend on.
Our plan is to return to print with a super September 2020 issue before returning to a monthly print magazine in 2021. All other issues will be produced in digital format. To help us achieve that and continue to publish our online and newsletter stories, please join the Outdoor Swimmer family and invest in our future. Thank you!