Swim brands adapt to changing market

Popular swimming brands Yonda and Deakin & Blue have launched face masks to help stop the spread of Covid-19.

From the beginning of the pandemic, there has been discussion on the use of face masks and if they are useful. The advice in the UK remains that the general public shouldn’t try to buy medical face masks, as these need to be reserved for frontline staff and key workers. But new guidance from the government briefing on 11 May advised people to wear face coverings when in enclosed public spaces, such as in shops and on public transport. If you are returning to work or spending more time in public spaces, you may wish to buy a face mask. Why not support a swimming brand at the same time?

“As lockdown measures begin to ease, many of us are likely to wear face masks as we go about our daily lives, however, many existing mask options are not sustainable, comfortable or reusable,” says Deakin & Blue Founder Rosie Cook. “We’ve been keen to reallocate our existing development and production efforts and skills into something helpful which might also bring a small piece of joy: a little bit of heart-lifting Liberty print into the every day.”

The sustainable swimsuit brand has developed a non-medical mask that can be worn, washed and re-worn time and time again. The masks are reversible, offer adjustable ear loops, and made in the UK.

Wetsuit brand Yonda has also developed a washable mask available in a number of designs, which means you can pick a design that expresses your style. The mask offers a double layer fabric and also comes in children’s sizes.

To purchase visit Deakin & Blue or Yonda online.

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Ella is renowned outdoor swimmer and journalist. As well as leading the editorial, digital and experiential outputs for Outdoor Swimmer she is also Director of Dip Advisor, a swim guiding business helping people enjoy wild water. Ella also teaches swimming to children and adults, is an Open Water Coach and RLSS Open Water Lifeguard.